The Hustle CEO Sam Parr Talks Discount Strategy

The Hustle CEO Sam Parr Talks Discount Strategy: For a 29-year-old CEO with more than 1 million newsletter subscribers, Sam Parr is remarkably frugal.

When buying electronics, he always asks for the display model because it’s usually cheaper. He purchases a lot of his clothes secondhand on And he’s got a secret seven-word phrase that he uses to negotiate in almost every situation.

“When they tell you the price, [reply] ‘Is that the best you can do?’” Parr says. “If you ask that with most things when you buy, they’ll hook it up.”


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