Monday, January 7, 2019

Kroger, Microsoft roll out digital shelf in threat to Amazon - Business Insider

Kroger, Microsoft roll out digital shelf in threat to Amazon - Business Insider: Kroger is rolling out new technology to its stores that could change grocery shopping as we know it.

The technology, which digitally displays pricing and nutritional information, video ads, and coupons, is installed on store shelves where paper price tags hang. The digital shelving is being tested throughout two pilot stores and has been rolled out to about 100 Kroger stores' end caps, an industry term for the space at the end of store aisles.

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